long form content better than short form content or is it the other way around? However, this is where goals come into play. Black Diamond Equipment is known for making top-of-the-line outdoors equipment for skiers, snowboarders, and climbers. The long-form video delivered significantly more attention to more people than the shorter. But confirming viewers attention is complicated. Look past the completion rate and short-form isnt the clear choice. For businesses, this offers a variety of opportunities to engage loyal customers and reach new leads. In a blog post published on The Huffington Post in June 2014, written by BuzzSumo founder, Noah Kagan, he shared, The longer the content, the more shares it gets, with 3,000-10,000 word pieces getting the most average shares (8859 total average shares).
Examples of long-form content include whitepapers, e-books, guides, resources, videos, and webinars. Short-Form Content, definition : Short form content is typically 400-600 words, can be read in as little as two minutes, and doesnt require much critical thinking. Keep this tool handy as your brand develops and builds on its own content marketing strategy.
He truly loves exploring and finding new terrain that people have not explored. Its often recommended to front-load messaging and quickly get your takeaway across before people leave. Otherwise make the first 5 seconds more interesting. In this instance it's Westling's love for skiing that drives him to hike up the summits in his region and ski down them. Including clumsy brand references and salesy messages detract from authenticity. We are taken through the narrative in fairly formulaic ways that go overlooked by many when trying to create videos. On one hand, consumers have short attention spans, and on the other, studies have shown that longer video can perform better. They have chosen to pursue and commit themselves to achieving "the want" they originally established in the first part of the video. What are the goals of the campaign? We don't get caught up in all of the details that major features have, but instead we choose to look at what is important to our story. It comes in the form of a voiceover from Westling himself. Are there any videos or films you've come across lately that you think are great examples of storytelling as a short video?